Flow Intimates entered the personal care market with a PFAS-free period underwear product, addressing the growing concern around chemical exposure in everyday personal care. The challenge was launching a new brand into a saturated category and giving women a clearly safer alternative.
Bez Agency delivered a full website build, brand refresh, content production, paid advertising, and EDM. A 30 day free return guarantee was built into the offer to remove the last barrier to trying something new.
A new brand, launched and converting.
Photo and video content built specifically for ecommerce and the femcare audience. On-brand, accessible, and designed to communicate the PFAS-free positioning at first glance.
Full ecommerce website build with the 30 day free return guarantee built into the customer experience. Designed to convert in a saturated market by removing friction.
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EDM marketing supporting the launch and ongoing customer retention. Built to keep the audience engaged and drive repeat purchase in a category that depends on it.
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