Photography / Video Production
Victoria · 2016 onwards
The Challenge
VicRoads Custom Plates, known as VPlates, is Victoria's official personalised number plate provider. Since 2016, Bez Agency has been their trusted content partner - producing campaign after campaign that makes custom plates feel like a must-have for any car owner.
A government-backed brand with a strong product - but needing content that could drive real purchase intent across digital channels, campaign after campaign.
The Work
Across nearly a decade of work, we have delivered 100+ projects covering photo and video content for a wide range of campaigns. From lifestyle shoots to product showcases, every piece of content was designed to make the product the hero.
Each campaign was built to drive awareness and purchase intent across VPlates' digital channels - keeping the brand fresh and the product front of mind for Victorian car owners.
The Results
One of Bez Agency's most enduring partnerships - built on consistent delivery and content that performs campaign after campaign.
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